Pondy ART’s next exhibition, Moving Image, is taking the Team’s goal of getting art out there, a few more steps forward all at once. The exhibition will be installed on 100 auto rickshaws. The installation will take place on the Beach Road on a Saturday evening when it is pedestrian use only. It is estimated that about 20,000 people walk there on a weekend, so on Saturday night (which is the busiest evening) we could estimate that up to 8000 people are going to look at the show!
But that is not really such a big step. We have shown on the Beach Road before and for much longer than just a few hours on a Saturday night.
The real difference comes when the autos receive the signal to break formation and head back to their busy schedules on the streets of Pondicherry. Now imagine that those same 100 rickshaws will spend three weeks roaming around the 300 square kilometers of neighborhoods and nagars that make up this city. There are more than one million people living in Pondy. If even a tenth of those people see a Moving Image auto in a day … and chances are that they will definitely see more than one – and on more than one day over the 21 day exhibition – that is where the giant steps are being taken.
THAT is really GETTING ART OUT THERE!
Join Pondy ART and get YOUR image moving. Submissions are open. Full details at Moving Image Submissions