Pondy ART was conceived in December 2012 as a monthly event focusing on art and trend in Pondicherry, a city of 1.1 million on the southeast coast of India. Initially it involved showcasing the unique art, retail and trends of the city in a number of locations around the city including galleries, boutiques, hotels, and restaurants. Over the past months, however, the concept has evolved and its focus narrowed as it was discovered that the public as a whole was not really finding the exhibits easily accessible.
Video Credit: Jeremy Carroll
Pondy ART first concentrates on bringing exhibitions direct to the public using walls along main thoroughfares of the city thus making the shows fully accessible to everyone. The primary location for the Street ART exhibitions is on the Beach Promenade, a public space used by more than 10,000 people on weekends when it is reserved for pedestrians only. Other locations around the city are ready for development as the project grows.
Pondy ART’s exhibitions, which generally open on the first Saturday of every month, also have a specific goal. They are curated to ensure that each show is
“promoting public awareness of the issues challenging India today”
Pondy ART’s exhibits have focused on unique communities, HIV positive women, specific regions, the abused, and environmental issues are presented by internationally recognized, professional photographers based in India.
Black and white images reproduced on ordinary paper are pasted on our site walls, like the typical Bollywood film poster, keeping costs at the minimum while taking advantage of the largest formats possible. The impact is impressive and the message definitely comes across even from 50 meters away!
PONDY ART also creates events optimising main public spaces, thus making exhibitions and shows fully accessible to everyone of all ages.
“The Kaluveli Siddhar Legend and Its Prophecies” by Sri Krishna Kumar Dance Academy
Ghandi Thidal, June 2013
PONDY ART is linked to international performers who are ready to present in Pondicherry in a public forum and continues to work towards organising public performances.
PONDY ART takes advantage of the high pedestrian use of the Beach Road (estimated at 10,000 visitors per weekend) for both its exhibitions and stage productions and looks forward to creating larger scale events in such currently under-utilized areas as the Port/Warehouse area on the beach.